Psquare’s troubles this year and their subsequent solo movement in opposite directions is the stuff of movies.
Prior to 2016, Peter and Paul have been recording and performing exclusively together for over 15 years. They have hit the lofty heights of African entertainment, conquered different markets and become financially successful.
But now they have plateaued. It’s normal for people who have conquered every stage of their career and experienced success to plateau. Plateaus have always existed – The Plateau Effect is a force of nature as real and fundamental as gravity. Plateaus, such as the force of acclimation, can be healthy and helpful. But career plateau has a devastating effect.
Peter Okoye wanted more for himself and the team, hence his search for new ways of business. Competition is stiff already, and only those who adapt can stand the test of time.
Psquare have split, signed different managers for their individual careers, and taken their life in the direction they want as individuals. Paul Okoye chose to remain with Jude, as Peter clearly wanted none of that. Both acts have settled to return as a group and record Psquare songs, but also have the freedom to pursue solo careers and engagements.
Paul Okoye has acted true to his image as the ‘saner’ one of the lot. He has launched his record label, signed on two singers – Muno and Lucy, and has gone about business like a pro. Two videos have been shot for Muno, and organic growth has started.